BMP+ are launching their best-practise biofouling management platform, and have engaged Cleanskin Marketing to assist with a GTM plan for this innovative enterprise software platform. Cleanskin’s services include brand rollout & management, market research, strategy development and integrated marketing communications implementation.
Integrated marketing communications takes a holistic view of the brand, what it is saying, and to whom. Ad-hoc or isolated campaigns are not as effective or affordable as an integrated, complementary and coordinated strategy. Cleanskin Marketing helps identify what combination of marketing communications is the most effective and appropriate for your brand.
Providing financial security to the 1.6 million seafarers travelling the globe has never been more important. Cleanskin Marketing worked with Secure Seas to develop their website and all written and digital communications, readying this product for launch in 2020.
Owner-operators of Mountain View Holiday Retreat in Marysville needed to refresh & reinvigorate their brand and their social media marketing campaign following the devastating bushfires of the 2019-20 Australian summer. Cleanskin Marketing worked with Mountain View to rebrand and rebuild their digital assets, from website to EDM templates. Informed targeting and social media marketing proved […]
Working in-house for RightShip, the entire integrated marketing communications portfolio was managed for the world’s leading independent maritime risk management organisation. This includes marketing strategy, research, PR & communications, advertising, brand management & re-branding, development of significant digital assets, product launches and working with teams around the globe.
Cleanskin Marketing provided Melbourne Business Precincts Inc. with business and marketing communications services, ranging from strategy to implementation. In addition, Cleanskin’s Helen Gibney also acted as Public Officer / Executive Officer and Secretary to MBP, managing all aspects of financial and reporting obligations of this incorporated association. Melbourne Business Precincts Inc. was created and funded […]
Strategy Cleanskin Marketing clarified the client’s current and desired positioning within the fire protection industry, and a thorough strategic marketing analysis identified market gaps and recommended development opportunities that were aligned with the company’s core competencies, positioning and strategic direction. Outcomes included rebranding of the businesses from Lindsay Kline & Lindsay Kline Fire Protection to […]
Strategy The brief to Cleanskin Marketing was to form an identifiable market positioning & relevant marketing strategies, from which business plans, sales strategies & growth strategies would be developed by this print management company. Solutions included a name change, rebranding, expanded service offering, and the development of systems and procedures that developed along with their […]
Brand Development and Management Once a wholly-owned subsidiary of Freehills (lawyers), IKD provides executive and leadership development for in-house, private practice and social justice lawyers. Whilst at Freehills, Cleanskin Marketing developed good working relationships with internal and external partners, developing and coordinating marketing communication strategies and significant direct mail campaigns. Outcomes included significant organic growth […]
Communcations Cleanskin Marketing assisted this global health research institute at Melbourne University create and implement an identity which is clear, consistent and communicates the goals and objectives of the organisation to partners, stakeholders and the wider community. Cleanskin Marketing provided outcomes which included practical application of the brand in printed and on-line communication Visit the […]