Kline Fire Pty Ltd
Strategy
Cleanskin Marketing clarified the client’s current and desired positioning within the fire protection industry, and a thorough strategic marketing analysis identified market gaps and recommended development opportunities that were aligned with the company’s core competencies, positioning and strategic direction. Outcomes included
- rebranding of the businesses from Lindsay Kline & Lindsay Kline Fire Protection to KlineFire Pty Ltd
- identification of internal procedures and recommendations for improvement, in readiness for product development opportunities
- professional and consistent representation of the businesses to all external partners
- introduction and enhancement of marketing communication tools
Strategy Implementation
After developing the company’s marketing strategy, Cleanskin Marketing managed the implementation of the re-branding, including
- vehicle signage
- staff uniforms
- stationery
- brochures and other printed material
- website
- signage
Helen is extremely approachable and has a will to ensure the client gains the desired results. Having the support from an external marketing company such as Cleanskin Marketing has not only helped guide the business into the future, but has generally changed the way the current staff communicate and think about business transactions with the KlineFire brand firmly placed at the forefront of their minds. The process undertaken from all aspects exceeded expectations and we look forward to continuing and developing our business relationship. I have no hesitation in highly recommending Cleanskin Marketing in all services that they provide. – Nicholas Hough, General Manager, KlineFire
