Melbourne Business Precincts Inc.
Cleanskin Marketing provided Melbourne Business Precincts Inc. with business and marketing communications services, ranging from strategy to implementation. In addition, Cleanskin’s Helen Gibney also acted as Public Officer / Executive Officer and Secretary to MBP, managing all aspects of financial and reporting obligations of this incorporated association.
Melbourne Business Precincts Inc. was created and funded by the City of Melbourne for a 2 year period (2011-13) to act as an umbrella organisation for the City’s eight business precincts, encouraging greater coordination and collaboration. Along with the City of Melbourne representatives, precincts who were represented on the MBP Board were the Chinatown Precinct Association, City Precinct, Collins Street Precinct Group, Docklands Chamber of Commerce, Carlton Alliance Precinct (Lygon St), the North & West Melbourne Precinct Association, and the Yarra River Business Association.
Cleanskin Marketing coordinated new digital platforms for each member association, along with the umbrella B2B group Melbourne Business Precincts Inc. and its B2C umbrella brand, Melbourne Precincts. Print and online campaigns were devised and implemented to raise awareness and participation in precinct programs.